Mahindra Unveils the 2024 XUV700: Introducing Enhanced Sophistication and Innovation

Mahindra & Mahindra Ltd., a prominent SUV manufacturer in India, has recently unveiled the 2024 XUV700, showcasing its continuous commitment to enhancing the customer experience. The updated version introduces a range of new features to further elevate the already successful XUV700 brand.

Since its launch in August 2021, the XUV700 has achieved remarkable success, surpassing 1.4 Lakh units in sales, making it the fastest-selling product in Mahindra's portfolio. Renowned for its distinctive presence, a perfect blend of toughness and sophistication, impressive performance, top-notch safety features, and cutting-edge technology, the XUV700 has gained popularity among consumers for urban and highway driving alike.

The 2024 XUV700 comes with several enhancements, both exterior and interior. It introduces the stylish Napoli Black color option, enriching the color palette with a commanding black grille, black roof rails, and striking black alloys. For a personalized touch, customers can opt for a dual-tone color with a Napoli Black roof. Inside, the AX7 & AX7L variants feature dark chrome air vents and console bezel, enhancing the luxurious feel of the cabin.

Luxury is taken a step further with the introduction of captain seats in AX7 and AX7L variants, providing an elevated level of comfort. The AX7L variant also offers front-ventilated seats for an enhanced driving experience. Additionally, the AX7L variant includes Outside Rear-View Mirrors (ORVMs) with a memory function, adding a personalized touch.

In terms of technology, the 2024 XUV700 boasts an advanced Adrenox suite with 83 connected car features. Noteworthy additions include Firmware Over-the-Air (FOTA) capabilities for seamless software updates and the Prognosis feature, offering timely updates on upcoming service needs. The M lens feature allows drivers to scan buttons and lights on the SUV for instant information.

Mahindra has introduced the 'ASK Mahindra' concierge service for vehicle technology-related queries, providing instant support through vehicle e-call on the infotainment system. Additionally, a chauffeur training programme will be available in metro towns, conducted once every two months, providing chauffeurs with training by Mahindra experts to ensure a seamless and comfort